There is so much advertising noise out there. It's everywhere, both online and offline. Any marketing or advertising business will tell how much harder it is to get your voice or brand noticed today rather than a few years back. Success in this noisy world requires near-Olympic athleticism in advertising. With the competition constantly in your way and you're having to keep track of what your audience wants, there is little room for error within the business. Luckily for you, Google offers a solution to help you thrive, not just survive.   

Google took all of their finest apps and programs and bundled them into one. Used correctly, Google Workspace has the potential to single-handedly streamline an organization's process while saving you time and money.

What Do You Get With Google Workspace?

Google Workspace comes loaded with more than 17 apps and programs to help you do what you do best. To make this easy for you, we have grouped these apps into four simple categories based on what they offer. 

SEAMLESS CREATION

These apps were built to help your creatives translate their thoughts into content for your audience. Here they can build content from scratch to share your message with the rest of the world. These are: Jamboboard, Forms, Sheets, Docs, Slides, Sites and Keep.

EFFECTIVE COMMUNICATION

We all know how disconnect can be a nightmare for sales and marketing teams on the ground. These apps allow your teams to keep in touch and up-to-date remotely. They include Hangouts Meet, Hangouts Meet Hardware, Gmail, G+, Hangouts Chat, and Calendar.

UNINTERRUPTED ACCESS

Imagine how dreadful it must be to have the fate of your entire marketing campaign lying in a single lost thumb drive. Well, thanks to Google Drive and Google Cloud Search you won't have to go through that. They provide real-time access to all your files remotely.

ADMINISTRATIVE CONTROL AND SECURITY

While cloud storage can be convenient, security should always be on your mind. Google Workspace offers apps that help team leaders and administrators manage who has access to your data stored on Google Workspace. These are Mobile, Vault, and Admin.

Seven ways Google Workspace Will Help Your Marketing and Advertising Business

GOOGLE WORKSPACE MAKES IT EASY TO TRAIN YOUR TEAM ANYWHERE AND AT ANY TIME.

It's normal to have sales and marketing teams working in different parts of the world or different parts of the same country. As a result, training exercises have the potential to be very expensive logistical nightmares. Let's not forget the time your team members would be wasting trying to get to a single location. Google Workspace allows you to host virtual classrooms and training sessions with Hangouts. This way everyone on your team can attend irrespective of where they are. And if they couldn't make it in time, you could always record these sessions and store them. Recorded sessions are also a great way to get new employees up get to speed at no extra cost to you.

GOOGLE WORKSPACE HELPS YOUR TRADE SHOWS/EXHIBITIONS OR MARKETING EVENTS RUN FASTER AND MORE EFFECTIVELY.

Running trade shows or similar events can be chaotic. There are lots of moving pieces and deadlines to keep up with even before the actual events happen. Never mind if you're forced to change your schedule or plans. Google Sheets helps you simplify that process. Here you can assign new tasks as they come up and manage your deadlines. Team members can also keep everyone updated on their status and share notes in real-time. In case you need to improvise or change something, everyone on your team will be able to see the changes in real-time. There's no need for "urgent emails" and cluttered inboxes even in stressful situations.

IT HELPS WITH COLLECTING AND ANALYZING FEEDBACK FROM YOUR TARGET AUDIENCE.

How else will you know whether what you're doing is working? Using Google Forms, you can create online surveys to help you gauge how your marketing campaigns are being received. Once you are done creating the survey, all you have to do is send it out through your saved mailing list or upload it onto your website. In addition, all that data automatically trickles into Google Sheets as the results come in. You don't even need an analyst for these. Sheets has an instant chart feature that will help you see patterns in your data instantly.

GOOGLE WORKSPACE HELPS YOU CREATE "MASTER" RESOURCES FOR YOUR TEAM.

Decisions and changes made at the top don't always make it to teams as fast as we would like. It can be embarrassing for your brand if one of your teams is still stuck with old flyer designs. You can use Google Sites to create an internal website for your team. Here you can keep everyone updated on everything happening by embedding a Google calendar. You can also share files stored in your google drive with the rest of the team. In addition, you can store training resources for new employees to go through. You can also create a roster with Google Sheets. This can have the names of everyone on the team, their roles, and their contact details, so everyone knows who they need to reach out to.   

IT CAN HELP YOUR TEAM CREATE AND SHARE MARKETING RESOURCES WITHIN THE TEAM OR WITH CLIENTS.

Google Workspace collaborative features allow your creatives to produce all sorts of documents collaboratively using Docs, Sheets, Slides, and Sites to name a few. Entire teams could be working on a single file or presentation leaving notes on the opinions or recommendations in real time for everyone to see. In case you missed any changes being made, Google Drive will give you updates on what is different. The best part is all your teams work is stored on Drive in the event that you need some inspiration for a new project.

GOOGLE WORKSPACE'S CLOUD STORAGE ALLOWS YOUR TEAMS TO ACCESS RESOURCES REMOTELY.

Teams could be on different ends of the planet and still work as though they were in the same room. Team members out in the field will still have remote access to resources through their phones and laptops as long as they have an internet connection. This saves everyone from the hassle of constantly trying to email each other for this or that.

GOOGLE WORKSPACE WILL HELP YOU KEEP YOUR INBOX ORGANIZED.

It isn't uncommon for potential leads to reach out to you through email. You'll be surprised by how many people lose business simply because they lost track of their inboxes. Gmail comes with a smart file structure that helps you sort your emails. It can organize your emails in various ways such as by client or project. You can also create filters and labels to organize your emails by priority. You can even set up VIP email notifications so you can respond promptly.

Case Studies

Curves (Taiwan)

This international fitness franchise didn't open its doors in Taiwan until 2007. Then, they had less than 50 employees. The Franchise has since grown explosively in Taiwan with Franchises all over the country. All franchises have a lot of trouble keeping everyone on the same page, especially when it comes to advertising. Lydia Chen, in an interview with G Suite, admits that a lot of human error led to misunderstanding and mistakes in communication. She said collaboration was a mess with double communication and missing documents and emails.

Google Workspace streamlined their communication and reduced the time it took to bring new entrants on board. Better communication between the head office and the franchises have made it possible for a single email to have all the marketing resources and updates everyone needs. They also use Google Sites as a bulletin board of sorts to share the company's policies and new information. All this has streamlined Curve's communication and workflow with their staff and gym members.

GANT

The fashion industry can be very cut-throat. Instantaneous change has led to the demise of some of the world's most famous brands. GANT is one of the few who has withstood this tide. They've been in retail since 1949. While they initially used an alternative emailing system, it was expensive and difficult to maintain. Operating in more than 70 countries with more than 4000 retailers, one can only imagine the how complicated communication may have been.

To keep up with the changing face of the fashion industry, GANT made took a leap of faith with Google Workspace, it paid off. Using Google Docs and Google Sheets, GANT's corporate head offices can collaborate with more than 50 suppliers in China, Spain, Portugal, and India to manage all their marketing, advertising, and PR needs. Google Drive also gives controlled access to all their teams. This has resulted in GANT saving more than 150,000 hours a year and save as much as 20% in travel costs. Real-time access to information and effective communication channels have also helped ensure consistent branding within the organization and in their franchises. It's no wonder they're able to stay ahead of most of their peers.

FINAL THOUGHTS

In a cutthroat market, it makes sense to take advantage of the tools available to streamline communication in a company so that new ideas make it to approval and out to the consumer faster.

First image source: https://gsuite.google.com/intl/en/solutions/small-business/